What is the book about?

‘Competing with Giants’ is the story of how ‘family values’ gives entrepreneurs the competitive edge. A compelling ‘rags to riches’ story of how our family created a billion-dollar empire. At times, it reads like a ‘thriller’ but I can assure you it’s all true.

‘Competing with Giants’ shows leaders of any size company how adopting the core belief, ‘nothing is possible’ leads to a thriving business in a highly competitive and rapidly changing business environment.

It tells the story of how my family business grew to more than 1 billion in sales- despite adversity – using Asian family values. Anyone interested in successfully building any size business, locally or internationally, needs to read this book. It’s about making the impossible be possible.

Why did you walk away from Coca Cola’s $2.5 billion dollar offer?

We invested in ourselves, our company, and our own vision. We knew we didn’t need Coke’s backing, and we didn’t want to accept an offer that was not in alignment with our company values. The book gives you all this detail, including the actual marketing strategy that helped us grow a 1-billion-dollar empire in just a few short years after walking away from Coke.

What would I get out of reading this book?

It’s an inspired business strategy book for growing your business against all odds.
The book provides extensive case studies with a detailed narrative of lessons learned by one business that competed with multinationals to take the lead in their market – and won!

The book explains why THP HAD TO turn Coke’s offer of $2.5b down.

It’s a detailed account of how THP went from 0 to a billion dollars and the valuable lessons learned along the way.

Hundreds of insights about the business practices that create a highly successful company. Valuable lessons for leaders to avoid failure when scaling a company; both with their teams and their competitors.

It’s about sheer determination and believing that ‘everything is possible’ and how it created a Vietnamese powerhouse of a company that now competes worldwide.

Who should read it?

Leaders
Entrepreneurs
Give it as a gift to struggling leaders
Business owners
Family businesses
Investment banks
Businesses in the Asian market
Businesses expanding to Asia
Professional women

Why should professional women read it?

The book shows that a professional and personal relationship between family members can co-exist successfully and contribute to the growth of the business. It candidly shares the struggles of a family run business.

The book shows that regardless of the country you live in, women are not alone in facing challenges in business. In Part III, the book gives valuable insight and tips to succeed as a woman in business or a leadership role.